The Hyatt Centric brand saw growth in 2024 with openings in destinations such as Cairo, Shanghai, San José, and Santo Domingo. Building on this success, the brand plans to add over 35 new hotels by 2028, expanding its portfolio by 50 per cent and reaching over 100 hotels globally by 2029. This expansion is expected to include significant growth in Asia-Pacific, with a 75 per cent increase in the region’s footprint, alongside new openings across the Americas, Europe, and the Middle East.
Hyatt Centric hotels are tailored to their destinations, incorporating elements that reflect the local vibe through interpretations of culture, art, and attractions. Planned openings following the 2024 debut in new markets will drive further growth, including Hyatt Centric San José Escazú (the first in Costa Rica), Hyatt Centric Malta (the first in Malta), Hyatt Centric Santo Domingo (the first in the Caribbean), and Hyatt Centric Zhongshan Park Shanghai (the first in Shanghai).
In 2026, the brand will expand further in Asia-Pacific with openings including Hyatt Centric East Taipei (the first in Taiwan), Hyatt Centric Shanghai Jinqiao and Hyatt Centric Todtown Shanghai, Hyatt Centric Tianxin Changsha in Hunan province, Hyatt Centric Vrindavan in northern India, and Hyatt Centric Sapporo (the first in Hokkaido, Japan). This year will also see the brand’s first hotel in southwest China, Hyatt Centric The Ring Chengdu.
Hyatt Centric hotels offer curated programming, such as locally inspired art, pop-up events, social spaces, and dining options. Each hotel reflects its location, with Egyptian statues at Hyatt Centric Cairo West and textiles at Hyatt Centric Guatemala City. Social spaces like the recording studio at Hyatt Centric Gran Via Madrid and the House of Music at Hyatt Centric Ocean Front Xiamen encourage guest interaction. Dining options range from modern Asian cuisine at Hyatt Centric Victoria Harbour Hong Kong to rooftop views at Spaceman in Atlanta.
Emily Wright, vice president, global brand leader for Hyatt’s Classics & Essentials Portfolios, said: “The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially millennial and Gen Z travellers, for more contemporary accommodation with playful details, sophisticated furnishings and socially connected spaces.”
