The Tourism Authority of Thailand (TAT) is hosting the 43rd Thailand Tourism Festival 2025 from March 26 to 30 at the Queen Sirikit National Convention Centre in Bangkok.
This year’s festival features tourism products and services under the theme 5 Must-Do Experiences in Thailand, with a focus on Carbon Neutral Tourism, in alignment with the Amazing Thailand Grand Tourism & Sport Year 2025.
TAT governor Thapanee Kiatphaibool stated that the festival is part of this year’s Grand Festivities, aimed at inspiring travel and promoting domestic tourism. TAT anticipates around 130,000 attendees and a reach of 45 million impressions over the five-day event.
She also highlighted TAT’s commitment to sustainability with a Zero Waste to Landfills initiative at the festival, aiming to keep unsorted waste below 10 per cent through 14 waste-sorting points.
To minimise impact, visitors are encouraged to use public transport, including the train, bus, or taxi. The Amazing Thailand app provides a 3D venue map, AR navigation, event schedules, and personalised alerts.
The festival features nine main activity zones, including five regional villages and four themed highlights, offering an immersive experience of Thailand’s culture and travel. Visitors can explore iconic landmarks, photo spots, local cuisine, creative travel showcases, performances, and hands-on workshops.
Zone 1, Amazing Thailand, celebrates TAT’s 65th anniversary with a TeamLab-style exhibition, eco-friendly shopping, and sustainability workshops. Visitors can access travel info, redeem souvenirs, and enjoy live entertainment.
Zone 2, Eastern Village, showcases the region’s diversity with attractions like Butterfly Kingdom, the “Nong Moo Deng” pygmy hippo, and Bang Pu’s seagull-viewing point, alongside over 50 food stalls, DIY crafts, live music, and performances. Zone 3, Central Village, offers vintage photo ops at Hua Lamphong Railway Station and Mrigadayavan Palace, local dishes at the “Million Market” walking street, and street food with 1970s-inspired music.
Zone 4, Northern Village, features a Modern Lanna atmosphere with 3D animations, Songkran celebrations, local dishes, drinks, and spa treatments, while Zone 5, Southern Village, features the pink dolphin mascot, Surin Circle, Yaring Palace, and batik-inspired arches along with sampling of southern dishes, DIY activities, and traditional massages.
Zone 6, Northeastern Village, features Isan traditions with a seven-metre incense tree, rice garlands, and Phi Ta Khon masks. Enjoy regional dishes, art therapy workshops, and luk thung music and performances.
Zone 7, TAT Partners and Travel Mall, features key TAT partners such as DASTA, EGAT, and the Ministry of Culture, alongside travel deals from eight tourism bodies. Zone 8, Main Stage, features a mix of music, cultural performances, and fan meetings, along with the Miss Thailand Tourism Festival pageant, fashion shows, lucky draws, and celebrity appearances.
Lastly, Zone 9, Sustainable Tourism Goals, highlights Thailand’s commitment to sustainability with a sculpture of a Bryde’s whale made from over 90kg of plastic waste. The zone includes the Green Playground, featuring low-carbon destination mapping, and TAT Eco Park, promoting sustainable travel.
The festival is open to the public from 10.00 to 21.00 daily. Admission is free.
