Novotel, in collaboration with Paris Saint-Germain (PSG), has launched the Legendary Room celebrating Javier Pastore at Novotel Jakarta Cikini, with the football legend in attendance. Part of the global Novotel Legendary Room initiative, this immersive hotel room highlights Pastore’s legacy, offering guests a unique blend of storytelling, design, and hospitality.
The Legendary Room at Novotel Jakarta Cikini, the first of eight planned worldwide, honours Javier Pastore for his contributions to PSG and football. Designed to captivate both fans and travellers, the room features memorabilia, interactive digital content, and decor inspired by Pastore’s life and career.
During the launch event in Jakarta on March 20, Adi Satria, senior vice president of operations and government relations, Accor Indonesia and Malaysia, shared: “We are delighted to be joining this activation. We are especially proud that this hotel has been selected as the first Novotel Legendary Room in Asia.”
Highlights include memorabilia and decor reflecting Pastore’s career, digital content sharing behind-the-scenes stories and personal insights, locally inspired touches celebrating Jakarta, and Novotel’s amenities, offering a balance of comfort and connection.
Jean-Yves Minet, global brand president for Novotel at Accor, said: “We believe travel is about more than just a destination – it’s about passion, experience, and unforgettable moments. This is one of those moments.”
The initiative follows the success of La Suite Novotel by Accor at Parc des Princes, which captured the imagination of fans worldwide, he said.
Nadia Benmokhtar, diversification and merchandising director of PSG, added: “With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of PSG through its legends.”
