Langham Hospitality Group’s Ying’nFlo brand officially entered the mainland China market with its launch event, Ying’nFlo: Beyond A Stay, in Shanghai on March 20, and plans to open five hotels this year, starting with one in Hangzhou.
During the event, Emily Zhang, CEO of Ying’nFlo Hotel, explained that the brand’s philosophy is inspired by the new generation of Travel-Living enthusiasts, and focuses on a core concept of Exploring a New Travel-Living Lifestyle, with the four pillars being Adapt’n Flex, Easy Flo, Sustainable Lifestyle, and Likeminded People.
She shared that Ying’nFlo goes beyond traditional hotel functions, aiming to create a space that blends comfort, flexibility, and fun for the new generation of Travel-Living enthusiasts seeking a high-quality life. Through spatial design, cultural co-creation, and city exploration, she conveyed the brand’s core concept of Beyond A Stay, aiming to craft unique services and experiences for new-generation consumers, where every guest can find their own personal space filled with positive energy.
Ying’nFlo’s design focuses on Ying Style: Free Space, with natural wood tones, flexible rooms, and functional areas. The brand features a signature guaiac wood fragrance, custom bedding for comfort, and a canteen using seasonal ingredients. The hotel offers a new lifestyle experience, appealing to multiple senses beyond just basic needs.
The brand seeks to redefine traditional models by developing new social interaction spaces. At the launch event, it unveiled the Ying’nFlo Flo Lab, a sustainable and evolving cultural co-creation space. Going forward, each hotel will include a podcast studio, fostering self-expression and emotional connection for the new generation.
Lo Chun Him, executive director of Great Eagle Group, said: “The Chinese mainland market has always been the top priority of our strategy. We hope to bring consumers a new Travel-Living experience through the Ying’nFlo brand and contribute to the development of China’s culture and tourism industry.
“As we move forward, we will continue to uphold the concept of being grounded and pursuing excellence, closely follow the China’s dual circulation policy, and actively integrate into the new landscape of China’s cultural tourism industry. We believe that Ying’nFlo will surely shine in the Chinese mainland market and actively contribute to ‘telling well China’s stories’ through concrete actions.”
