Trip.com has reported a significant increase in hotel bookings as fans from Asia and around the world secure accommodation for Lady Gaga’s Asia tour dates in Singapore, scheduled from May 18 to 24 at the Singapore Indoor Stadium.
Singapore, the only Asian stop on Lady Gaga’s tour, is seeing a surge in travel interest, highlighting its growing reputation as a key event tourism destination that attracts visitors from across the region.
According to Trip.com, hotel bookings for the week of May 18 to 24 have already tripled compared to the same period last year. The surge also reflects a 76 per cent rise compared to the following week, May 25 to 31. Trip.com expects bookings to increase further as more fans secure concert tickets closer to May.
Other trends observed by Trip.com include top international bookings coming from China, Malaysia, Japan, the Philippines, and South Korea. Additionally, budget-conscious travellers are driving 38 per cent of accommodation searches toward three-star and below hotels, compared to just 18 per cent for the following week.
“Event tourism is a huge catalyst for travel around the world, and we believe the entire travel ecosystem in Singapore – comprising both the public and private sectors – is not just harnessing but also generating such demand in a very meaningful manner. This includes the hosting of the World Aquatics Championships Singapore 2025 later this year,” said Edmund Ong, general manager, Trip.com Singapore.
