The World Sustainable Hospitality Alliance (WSHA) has teamed up with OceanShot and Deborah Brosnan & Associates to highlight their shared commitment to integrating nature-based solutions into the hospitality industry.
The collaboration aims to achieve Net Positive Hospitality through practical, science-driven solutions that benefit both the environment and the sector. Over three years, it will focus on developing a comprehensive framework, implementing pilot programs, and evaluating progress.
The three parties will collaborate on initiatives such as creating guidelines and metrics for integrating nature-based solutions into hospitality projects, aligning with WSHA’s Universal Sustainability KPIs. They will also launch high-impact pilot projects under WSHA’s Impact Fund to turn strategy into action and benefit communities and the environment.
The collaboration will also focus on knowledge sharing to promote industry-wide adoption of best practices and advocate for nature-based solutions through thought leadership and engagement.
Leveraging its powerful network, WSHA will push for the adoption of these initiatives across the hospitality industry, ensuring alignment with industry standards. The alliance represents 66,000 hotels and eight million rooms worldwide and is committed to accelerating sustainability within the sector.
Deborah Brosnan, an ocean and resilience scientist, has worked with leaders and institutions to leverage ecosystem services for the planet. OceanShot, launched with John Paul DeJoria, is a reef restoration project off Antigua and Barbuda, using reef modules to restore ecosystems, protect coastal communities, and support local economies. Its latest expansion includes an Innovation Learning Lab in Antigua and Barbuda, opening in 2025.
For the hospitality industry, biodiversity, economic returns, and resilience are key metrics that showcase the benefits of nature-based solutions. This collaboration leverages Brosnan’s expertise to bring science-based solutions, develop best practices for integrating ecosystem services, create scalable regenerative models, and implement pilot programmes that demonstrate the effectiveness of nature-based solutions in hospitality.
WSHA CEO Glenn Mandziuk stated: “The hospitality industry has a unique opportunity to lead in environmental stewardship while also creating long-term value. By collaborating with OceanShot and Deborah Brosnan & Associates, we are taking a bold step toward embedding regenerative solutions into hospitality design and operations.
“This partnership exemplifies the power of collaboration in driving meaningful environmental change. By harmonising sustainability metrics and fostering innovation, we are paving the way for a more resilient and responsible hospitality sector.”
