Emirates and Trip.com are expanding their long-standing partnership to focus on identifying growth opportunities in new markets and customer segments.
The agreement was formalised at ITB Berlin by Nabil Sultan, executive vice president, passenger sales & country management for Emirates and CT Ooi, vice president of flights business, Trip.com Group.
Both companies will collaborate to enhance Trip.com’s global presence through strategic partnerships and activations, leveraging Emirates’ extensive international network and coordinating promotional efforts in key Asian and European markets, which remain a strategic focus for both companies. The collaboration aims to boost customer conversion by integrating Emirates’ flight offerings with Trip.com’s expanding hotel and travel services portfolio while also partnering on exclusive promotions for families and holiday seekers.
Additionally, the two companies will coordinate impactful campaigns to drive growth in global markets and explore value-added services and customised offers for both the Trip.com Rewards and Emirates Skywards programmes. The partnership will include cross-promotional opportunities targeting segments like students, youth, and cruise customers, with Emirates offering its Chauffeur Drive service on the Trip.com platform to tap into Trip.com’s premium customer base.
Emirates first partnered with Trip.com in 2020 to expand its reach in China and Asia. This initial cooperation included joint marketing promotions to boost Emirates’ sales via Trip.com’s online platforms and provide a customised booking experience.
The expansion comes as the airline strengthens its presence across Asia, with the launch of daily non-stop flights between Dubai and Shenzhen, China, four weekly services to Danang, Vietnam, and three weekly flights to Siem Reap, Cambodia. Emirates boasts the largest network of any non-Asian carrier, serving 24 destinations across East Asia.
Sultan said: “The next phase not only strengthens our position to provide more of our products to Trip.com’s customer base, but also unlocks traveller demand for air and hotel packages, enables us to integrate offers across both of our loyalty programmes and tap into a variety of consumer segments with specialised promotions. We look forward to empowering Trip.com customers with options to customise their travel with ease on Emirates.”
“By combining Emirates’ world-class network with Trip.com’s innovative travel ecosystem, we are creating more opportunities for travellers to access exclusive flight and hotel packages, tailored promotions, and enhanced loyalty rewards,” added Ooi.
