Hilton has signed three new Hilton Garden Inn properties in South-east Asia – Hilton Garden Inn Hoi’An Tra Que Village, marking its foray into Hoi An; Hilton Garden Inn Kota Kinabalu Tuaran, and Hilton Garden Inn Bali Nusa Dua.
These add more than 560 keys as they join a pipeline of 28 mid-market openings scheduled for the coming years.
The brand plans to more than triple its focused service footprint in the region in the coming years, increasing the number of Hilton Garden Inn properties, as well as other mid-market branded hotels, from 12 to 40. Its biggest expansion will be in Vietnam, bringing the two focused service properties currently in operation to almost 20.
“Malaysia, Indonesia and Vietnam are experiencing record tourism arrivals as some of the most-visited destinations in South-east Asia. We are growing our focused service presence to cater to rising intra-regional travel and an upwardly mobile middle class arriving from all over the region, looking to deliver everything our customers want where they want it,” said Alexandra Murray, area vice president and regional head of South East Asia, Hilton.
Hilton currently offers 102 properties in South-east Asia and is on track to expand its portfolio by more than 50 per cent in the coming years.
“Our development approach is to bring the right brand to the right place at the right time. In South-east Asia, we see focused service hotels as a prime investment opportunity for developers driven by a growing base of middle class, value-driven travellers finding improved ease and accessibility of travel in the region. This is an ideal moment to expand our portfolio, beginning with key gateway cities, followed by expansion into secondary markets,” said Maria Ariizumi, vice president, development, South East Asia, Hilton.
“The three new Hilton Garden Inn properties are being developed with both new and existing owners, which is also testament to the confidence of our owners in the Hilton Garden Inn brand and Hilton’s robust commercial engine.”
The Hilton Garden Inn Hoi’An Tra Que Village is expected to have 250 rooms starting from 28m², while Hilton Garden Inn Kota Kinabalu Tuaran will have 160 rooms, starting from 35m².
Hilton Garden Inn Bali Nusa Dua, the brand’s fifth property in Bali, will have 159 rooms and suites, as well as an event space and meeting rooms.
