Travel platform Klook will take over Singapore’s stylish enclave Duxton Hill with its Wellness Weekend over February 22 and 23, where visitors can participate in more than 60 wellness experiences, from cold plunges and meditative sound baths to Traditional Chinese Medicine workshops.
The event is the Klook’s nod to the rising demand for wellness and restorative travel experiences.
Sarah Wan, general manager of Indonesia, Malaysia, and Singapore at Klook, told TTG Asia: “Travel data from Global Web Index shows that across South-east Asia, more than half (57 per cent) of Millennials and Gen Z prioritise relaxation as a factor when deciding on their destination, underscoring the growing importance of wellness during travel.
“We’ve observed an uptick in demand for wellness and health experiences. Globally, our platform data shows that bookings for such experiences doubled in 2024 compared to the previous year, along with a 69 per cent increase in platform visits, indicating rising interest from travellers in the wellness space. Some of the top wellness activities on our platform include kintsugi workshops, zero gravity floating, and outdoor yoga or meditation retreats.”
Wan added that “travel habits are also shifting” towards a preference for “spontaneity, experience-first travel, and social influence”.
“The experiences sector is the fastest-growing segment within the travel industry, particularly in Asia. Focusing on quality over quantity, we see travellers prioritising immersive experiences that allow them to be more present and connect with local culture and communities. In order to connect with this audience, we’re constantly expanding our offerings and curating tailored wellness experiences,” she said.
The Klook Wellness Weekend is part of the wider Rejuvenating in the Lion City project supported by the Singapore Tourism Board (STB), and is Klook’s opportunity to tackle the issue of insufficient self-care among Singaporeans. A previous Klook study found that 76 per cent of Singaporeans face time constraints that prevent them from practicing self-care, highlighting the pervasive lack of time for relaxation and rejuvenation.
Programmes are developed with local partners to spotlight unique wellness experiences. Activities combine heritage charm and modern lifestyle, and will also engage families with children through a designated playground. Attendees have an opportunity to win grand prizes worth up to S$10,000 (US$7,456.70).
When asked if the Klook Wellness Weekend would be a recurring feature on Klook’s calendar not only in Singapore but also in the markets she heads, Wan said: “With wellness experiences on the rise, we’re optimistic there will be future opportunities to curate even more unique experiences and events for our customers.”
Indeed, Klook is in tune with wellness desires, and has worked with partners to create even more initiatives that highlight Singapore’s readiness to welcome health-conscious travellers.
With the support of STB’s Experience Step-Up Fund, Klook has developed and launched five new wellness experiences: Mini Zen Garden Workshop by House of Melissa; Mini Forest Bathing & Sound Bathing to Plant Music by Xiu Nature Connections; Tienji Awareness Method Demo by Tienji Academy; Ancient Remedies and Modern Wellness Tour by Offbeat Tours; and Wellness, Stories and Tea at Tanjong Pagar Tour by Tribe Tours.
Wan said: “These initiatives reflect Klook’s innovative spirit – expanding our portfolio and enhancing accessibility as we explore fresh avenues in travel experiences, including wellness.”
