Interest in Thailand has intensified among travellers following the February 16 season three premiere of The White Lotus, with Agoda noting a 12 per cent increase in accommodation searches for Koh Samui, the series’ main shooting location.
Interest from the US grew by 65 per cent compared to last month’s average, placing the market among Koh Samui’s top five inbound markets based on accommodation searches made on the travel site.
In fact, the top international markets searching for travel to Koh Samui in the past two days are now all from the other side of the globe: Israel, Germany, France, the US, and the UK.
The White Lotus season three was filmed in Bangkok, Koh Samui, Koh Pha-Ngan, and Phuket, with a star-studded cast including the likes of Patrick Schwarzenegger and Lalisa Manobal.
Pierre Honne, country director Thailand at Agoda, said: “The third season premiere of The White Lotus has been a highly anticipated event in Thailand as it has across the rest of the world. It’s thrilling to finally see beloved Thai destinations like Bangkok and Koh Samui as the settings for a global TV sensation. The potential positive effects on Koh Samui and Thailand’s tourism are undeniable.”
