Singapore Tourism Board (STB) and Gojek have signed their first-ever strategic collaboration that aims to enhance the travel experience for Indonesian visitors to the Lion City.
The Memorandum of Cooperation leverages Gojek’s extensive Indonesian user base and Singapore’s strong brand recognition and diverse tourism offerings. The intended outcome is a positioning of Singapore as a destination with numerous attractions beyond the popular city centre, like Orchard Road, and the ease of exploration through Gojek.
Juliana Kua, assistant chief executive, international group, STB, said: “We are delighted to build on our past collaborations with Gojek to enhance the Singapore experience for their users. Indonesians are generally familiar with Singapore, and we hope to show that there is much more to be discovered in our city – where every moment counts and a new experience is just a short ride away.”
Shobhit Singhal, chief operating officer, Gojek, added: “This collaboration is designed to make travel easier and more enjoyable for our users, from the moment they begin planning their trip to their exploration on the ground. Beyond this collaboration with STB, we are also actively collaborating with stakeholders in Indonesia to deliver travel experiences, exclusive promotions, and tailored offers that meet the needs of our users.”
Gojek’s GoCar services have been operating in Singapore since 2018. The service is also integrated with local taxi services to expand its reach, bringing its benefits to a broader customer base.
Mario Alvin, head of global transport marketing, Gojek said the ride-hailing company has various promotions to support traveller’s mobility, from the start of the trip to the airport in Indonesia to the end of their visit.
Promotions include vouchers that offer discounts on rides in Indonesia and Singapore.
Terrence Voon, executive director South-east Asia, STB, said Indonesian arrivals to Singapore between January and November 2024 reached 2.2 million, an 8.1 per cent growth over the same period in 2023. Indonesia is Singapore’s second biggest tourism source market after China.
He expects the collaboration with Gojek to encourage Indonesian travellers to stay on longer in Singapore to explore lesser known but attractive areas like Katong, Mandai, and Joo Chiat.
STB highlights several upcoming attractions that will entice longer stays among visitors – Minion Land at Universal Studios Singapore (opening February 14), Rainforest Wild Asia (opening March), Mandai Rainforest Resort by Banyan Tree (opening April), and more.
Kua said Singapore has “much more to offer in 2025”, and STB will work with like-minded partners to deliver greater value and convenience for Indonesian travellers.
