Tourism promotion efforts on the part of Tourism Promotions Board (TPB) Philippines have achieved “impressive stats”, stated the agency at its recent Pasasalamat event to celebrate the vital role of media professionals and content creators in lifting the country’s destination brand presence.
TPB COO Maria Margarita Montemayor Nograles said the agency generated over 11.3 billion pesos (US$193 million) in sales leads, a 44.8 per cent increase from the year before. Global travel fairs contributed 918 million pesos in leads, while strategic partnerships with media outlets added 1.44 billion pesos in media values.
Likewise, the TPB’s Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and Calabarzon in late 2024, grassroots stakeholders developed strategies to attract travellers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations, but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.
Nograles shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. The event presents a unique opportunity to showcase the Philippines’ rich tourism offerings, attract sustainable investments, and drive economic growth.
