Minor expands into Sichuan’s snowy mountains

Minor Hotels will bring Anantara Hotels & Resorts to China’s Sichuan province this October, with the opening of Anantara Xiling Snow Mountain Chengdu Resort in a location about an hour’s drive from Chengdu city. The project is a result of an agreement with Sichuan Dexinhousheng Enterprise Management Co.

The property will provide guests access to a host of nature-based experiences in the heart of Western Sichuan’s Golden Tourist Route.

Anantara Xiling Snow Mountain Chengdu Resort will add to Sichuan’s high-end tourism market potential

The 111-key luxury resort will leverage the unique national and cultural assets of the National 5A Tourist Attraction-designated area, the highest distinction awarded by China’s Ministry of Culture and Tourism. Surrounded by pristine nature, guests can enjoy world-class skiing at Xiling Snow Mountain and the therapeutic benefits of the ancient Huashuiwan Hot Springs. The popular Chengdu Research Base of Giant Panda Breeding centre is just 20 minutes away.

Anantara Xiling Snow Mountain Chengdu Resort will offer facilities for both leisure and business events guests.

“We are honoured to collaborate with Sichuan Dexinhousheng Enterprise Management to bring the first Anantara to Sichuan, a destination where innovation and traditional charms coexist harmoniously,” said Eddy Tiftik, vice president of operations and development for Greater China at Minor Hotels and a board member of Funyard Minor Hotels China, a strategic partnership established in 2021 to bring Minor Hotels to China.

“Anantara guests expect a blend of local heritage and modern luxury wherever they are in the world, making this prestigious project the perfect fit. Together, we look forward to bringing new opportunities for sustainable tourism development in the region.”

Zhou Jinguang, chairman of Sichuan Dexinhousheng Enterprise Management Co., said: “Joining hands with Minor Hotels will inject new vigour into China’s regional tourism and bring more possibilities to Sichuan’s high-end tourism market. Chengdu is one of the country’s natural and cultural gems, and Anantara’s expertise will help us showcase the region’s beauty in a way that celebrates local culture, respects the environment, and immerses guests in unforgettable experiences.”

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