IHG Hotels & Resorts (IHG) celebrates its golden jubilee in Greater China this year, while also marking its 800-hotel milestone.
The company opened its first property in 1975 in Hong Kong, and this was followed by a rapid expansion throughout the wider region over the next few decades.
From launching the Crowne Plaza Hotels & Resorts brand in 1991 to InterContinental Hotels & Resorts brand in 2000, and first Holiday Inn Express hotel in 2004, IHG has continued to drive growth in the region through different business models and marketing initiatives.
Elie Maalouf, CEO of IHG, said: “I am proud to be celebrating this milestone for IHG. For 50 years, Greater China’s dynamic energy and immense potential has been instrumental in our success. Staying true to our purpose of True Hospitality for Good, we have seen incredible growth, expanding our presence and building a diverse portfolio of brands ranging from luxury and lifestyle to premium and essential stays. Partnering with regional stakeholders, we have delivered iconic hotels across the region.”
To celebrate 800 opened hotels, IHG has launched The IHG Greater China 800 Club that highlights its recently opened flagship hotels in key destinations. These include the more notable new openings and were chosen for their strategic locations, unique designs and exceptional facilities – such as InterContinental Taichung; Shanghai Snow World Hotel, Hualuxe Chongqing Science Hall; Crowne Plaza Jingmen, and Holiday Inn Express Shenzhen Guangming.
Today, IHG has 13 brands as well as over 1,300 openings and pipeline properties in Greater China.
