Shanghai has emerged as the fastest-growing destination for attracting international travellers from Asia, according to Agoda. The Chinese metropolis is followed by Jeju (South Korea), Paris (France), Nha Trang (Vietnam), and Fukuoka (Japan).
Agoda’s New Horizons ranking, which is released annually, compares the accommodation booking ranks of the two previous years to identify the highest climbers in international travel.

Boosted by recent visa easements, Shanghai is now more accessible to international visitors than ever before. The city’s blend of modernity and tradition offers a unique experience that continues to attract travellers from across Asia.
Jeju, known for its natural beauty and unique cultural offerings, remains a favourite among travellers seeking a picturesque escape. Its diverse attractions – from volcanic landscapes to serene beaches – provide the perfect getaway for those looking to explore South Korea’s hidden gems.
Paris, still basking in the glow of the post-Olympics spotlight, continues to captivate visitors with its timeless charm and cultural richness. The city’s iconic landmarks make it a perennial favourite for travellers from all over the world.
Nha Trang, with its stunning coastline and vibrant nightlife, offers a tropical paradise for those looking to unwind and enjoy Vietnam’s coastal beauty. The city’s growing reputation as a beach destination is drawing more international visitors each year.
Fukuoka, with its rich history and culinary delights, provides a unique Japanese experience that is increasingly appealing to travellers. The city’s welcoming atmosphere and diverse attractions make it a must-visit destination in Japan.
Angel Huang, country director at Agoda, shared: “Shanghai’s re-emergence as a travel favourite is an exciting and fascinating development. We believe that less friction leads to more travel – Shanghai being the top trending destination on Agoda following China’s tourist visa waivers is powerful proof of that.”







