The Tourism Authority of Thailand (TAT) launched a photo exhibition and cultural showcase at the Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025 on January 5 as a highlight of the Harbin Ice and Snow Festival, held from January 5 to 8, celebrating the longstanding friendship between Thailand and China.
The Harbin Ice and Snow Festival, China’s largest snow festival, attracts over 40,000 attendees daily. TAT’s involvement strengthens Thai-China cultural ties while encouraging high-spending Chinese travellers to visit Thailand.
At the heart of TAT’s presence is the Thai Charm Photo Exhibition, a visual journey showcasing Thailand’s rich cultural heritage, unique traditions, and vibrant tourism experiences. Through the lens of the 5 Must Do in Thailand concept (Must Taste, Must Try, Must Buy, Must Seek, and Must See), the exhibition captures the essence of Thai hospitality and offers a glimpse into the nation’s diverse travel offerings.
The exhibition connects Thai culture with Chinese audiences, where visitors can explore everything from Thai cuisine and activities to local crafts, hidden gems, and live performances, which included a celebration of Thai traditions through greetings (wai), cuisine, and cultural practices; a southern Thai dance; and a lively central Thai performance traditionally seen in festive processions.
The showcase also featured a north-eastern (Isan) performance blending bamboo percussion with umbrella dances, and a grand display of cultural treasures from all regions of Thailand.
In addition to these events, TAT has planned a grand Chinese New Year celebration in Bangkok’s Chinatown. This celebration aims to deepen ties between the two nations and attract travellers to explore Thailand throughout the Amazing Thailand Grand Tourism and Sports Year 2025.
TAT governor Thapanee Kiatphaibool commented: “This marks the beginning of a year-long celebration of the 50th anniversary of Thai-China relations. The photo exhibition and cultural performances illustrate Thailand’s charm and serve as a bridge to inspire Chinese travellers, who are integral to our goal of welcoming 39 million international tourists in 2025.”
