The Ascott Star Rewards programme pushes the boundaries of travel rewards with a slew of priceless member experiences across global sporting events, top-class entertainment, gastronomy greats, and more
Brought to you by The Ascott Limited
Last year, the wildest dreams of Chelsea Football Club (Chelsea) fans came true. They spent an unforgettable weekend with Chelsea legend Gianfranco Zola: witnessing his football skills up close, receiving personal tips during coaching clinics, and gaining insights into his journey during an intimate fireside chat. To cap it all off, they watched the Blues in action against Aston Villa alongside Zola in an exclusive watch party.
The two-day event, hosted by Chelsea and global hospitality company The Ascott Limited (Ascott), took place at lyf Funan Singapore, the flagship property of Ascott’s experience-led social living lyf brand. Additional fringe activities were held at The Robertson House by The Crest Collection and Ascott Orchard Singapore.
This was part of The Famous CFC, Chelsea’s flagship international fan engagement event, brought to the region for the first time following Ascott’s recent appointment as the club’s Official Global Hotels Partner in July 2024. This partnership brings exclusive Chelsea experiences, including access to matches at Stamford Bridge stadium and VIP visits to The Blues Cobham Training Ground, to all members of Ascott Star Rewards (ASR) – Ascott’s loyalty programme that offers a host of elevated member experiences and hospitality packages with exceptional value, ensuring its customers “Stay Rewarded”.
Top-tier global events
As part of the ASR programme, members gain access to exclusive global events including major sporting highlights, top-class entertainment, gastronomy greats, lifestyle events and more, through the introduction of the new Ascott Privilege Signatures.
These elevated member experiences were introduced in April 2024 to celebrate the fifth-year milestone of the ASR programme. This was alongside other enhancements such as full 24-hour stays from the time of check-in, and a 48-hour room guarantee. The expanded suite of benefits also includes late check-out, milestone rewards, and airport lounge access.
At the inaugural Ascott Privilege Signatures event in London, ASR members indulged in an afternoon of fine dining at Le Gavroche with renowned chef Michel Roux Jr, alongside VIP access to the Wimbledon finals, and a prime city-centre stay at The Cavendish London.
Another Ascott Privilege Signatures event saw loyalty members invited to the exhilarating Singapore Night Race, where they had a bird’s eye view of the action, complemented by a gourmet selection of food and beverages at the Ascott Privilege Signatures Lounge at the Singapore Flyer.
Curated local experiences
In tandem with the global events offered to platinum tier members under its Ascott Privilege Signatures programme, Ascott has also launched a series of by-invite-only ASR Local Signatures to also engage and reward members through local experiences planned in key cities around the world.
In foodie paradise Penang in Malaysia, ASR members stayed at the vibrant lyf Georgetown Penang and embarked on a gastronomic journey, uncovering hidden local gems and relishing culinary delights across three other Ascott properties. They joined MICHELIN Guide Kuala Lumpur and Penang 2024 Young Chef Award recipient Chef Johnson Wong on a local food trail, enjoyed a quick stop for local coffee, and indulged in a specially curated menu at Chef Wong’s restaurant. The adventure concluded with dinner at the stylish Citadines Connect Georgetown Penang
Over in Bangkok, Thailand, another South-east Asian city known to be a powerhouse of local cuisine, ASR members enjoyed an exclusive culinary-focused Local Signatures event at its newly opened Somerset Sukhumvit 71 Bangkok. They had an unforgettable evening at the hotel’s Sol & Luna rooftop restaurant and bar, where they relished an exquisite five-course dinner and wine pairing. Complementing this gastronomic experience was a live violin recital and the unbeatable views from the well-located property in the vibrant yet tranquil Ekamai district. They also had the privilege of being among the first guests to stay at the property.
Singapore, too, played host to the first-ever ASR Local Signatures event, held at The Robertson House by The Crest Collection in November. Diners were treated to an interactive dining experience, with each course accompanied by a unique dance performance that drew inspiration from corporate life. Apart from gourmet experiences, ASR members based in the romantic city of Paris, France, were immersed in the fine arts. They were invited to a private concert by award-winning violinist Pilar Winter Hill at the elegant La Clef Louvre Paris by The Crest Collection.
More star-studded experiences to come
In the pipeline for the Ascott Star Rewards loyalty programme are a host of global events spanning sports, entertainment, gourmet, arts as well as lifestyle themes for its loyalty members, says Ascott. These incoming ASR perks include more exclusive experiences with Chelsea Football Club, as well as invites to first-class tennis tournaments, The French Open, Roland Garros Paris in May, and The Championships, Wimbledon in June.
ASR members can enjoy these privileges and more at Ascott properties across 14 brands in more than 30 countries. Find out more about the global loyalty programme.
