Following the announcement of the Development Blueprint for Hong Kong’s Tourism Industry 2.0 by the Culture, Sports and Tourism Bureau on December 30, Pang Yiu-kai, chairman of the Hong Kong Tourism Board (HKTB), expressed strong support for the initiative. He highlighted that HKTB will fully commit to implementing the measures outlined in the blueprint.
He stated that the blueprint “provides crystal-clear strategic guidelines for the long-term growth of Hong Kong’s tourism, which is imperative for driving the sustainable development of the industry” and that it also “encourages cross-departmental and cross-industry partnerships at various levels, consolidating the efforts across the city to further establish Hong Kong as a world-class travel destination and international tourism hub”.
HKTB will leverage its team’s expertise and global network to support the measures in the blueprint. The organisation will work closely with the travel trade to maximise the economic contribution of tourism. HKTB has long promoted Hong Kong’s unique offerings through its “+tourism” experiences, such as the ongoing optimisation of the Hong Kong Neighbourhoods campaign, which has encouraged the travel trade to develop related tourism products.
Furthermore, HKTB has tapped into the potential of the Muslim travel segment, launching initiatives to educate the trade and encourage the enhancement of Muslim-friendly facilities and certification, to better serve this growing visitor segment.
Pang added: “As we welcome the commissioning of Kai Tak Sports Park and the third runway at Hong Kong International Airport, the gradual recovery of air capacity, combined with Hong Kong’s unparalleled edge as a Super-connector between the Mainland and overseas cities, I have great confidence in the outlook for Hong Kong’s tourism industry.”
