Thailand has surpassed its target of 35 million visitors in 2024 a few days ahead of the year’s end, establishing a landmark achievement that highlights the country’s strong tourism rebound and setting the foundation for an even greater year ahead.
The strong international tourist arrivals performance comes with 1.8 trillion Baht (US$53 billion).
Tourism Authority of Thailand governor Thapanee Kiatphaibool credited this achievement to strategic government initiatives that enhanced Thailand’s appeal as a world-class destination.
Key policies included the visa exemption for citizens of 93 countries, allowing stays of up to 60 days, and the elimination of TM.6 immigration forms at 16 key border crossings, streamlining entry processes. These measures significantly improved travel convenience, encouraging more visitors to choose Thailand.
The aviation sector also played a vital role, with international airlines resuming routes and introducing new ones from primary and secondary cities worldwide. This expansion increased total airline seat capacity into Thailand to 47 million in 2024 – a 26 per cent rise compared to 2023. Over 311 additional flights were scheduled during the December high season, adding over 70,000 seats.
Adding to Thailand’s appeal were high-profile events and festivals, as well as attractions inspired by popular TV series, music videos, and movie filming locations.
With 2025 declared the Amazing Thailand Grand Tourism and Sports Year, the tourism authorities have set targets of between 36 and 39 million in international arrivals and 1.98 to 2.23 trillion Baht in tourism revenue.
Tourism Authority of Thailand aims to build on 2024’s strong tourism momentum by hosting even more world-class events and festivals, showcasing unique Thai cultural experiences, enhancing travel convenience and offering exclusive visitor benefits, and collaborating with global influencers to amplify Thailand’s appeal.
