The Taiwan Tourism Administration (TTA) has opened the doors to its Taiwan Tourism Information Center (TTIC) in Manila, all with the intention of providing direct tourism services to the Philippine market and hoping to attract more Filipino tourists to Taiwan.
TTA regards the Philippine market as an important one, and has adopted a dual strategy of public relations through celebrity ambassadors and travel agency incentive programmes.
These efforts have led to impressive growth in tourist arrivals this year. TTA data showed more than 378,000 Filipino tourists visited Taiwan by the end of October 2024 – a 35 per cent increase over the same period in 2023. The Philippines ranks top among South-east Asian source markets for Taiwan.
TTA director Ben Huang stated that Taiwan offers ease of access – flight duration between Taiwan and the Philippines is only two hours while there are hundreds of flights every week with convenient schedules.
TTIC will endeavour to deepen Taiwan’s destination image in the Philippine travel market.
