As the sale period for Disney Adventure – Disney Cruise Line’s first ship to homeport in Asia – approaches, a study conducted by YouGov Surveys has found strong purchase intentions among Singapore consumers.
The survey, which was conducted in November with a sample size of 1,050 adults in Singapore, found that 43 per cent of Singapore consumers are likely to consider booking the upcoming cruise, with millennials showing the strongest interest – 56 per cent of them expressing intent to book.
It also noted that while respondents are familiar with the launch of Disney Cruise Line in Singapore, only one in five are very familiar with the details.
For those considering a Disney cruise, dining at themed restaurants is the top attraction, with 53 per cent of respondents citing this feature as their primary draw. Unique onboard activities and entertainment appealed to 52 per cent of respondents. Additionally, relaxing in Disney staterooms and exploring the seven themed areas were equally attractive to 51 per cent of respondents.
Disney characters remain a key draw, with Mickey and Friends being the most popular (at 55 per cent), followed by Disney princesses (45 per cent) and Marvel superheroes (48 per cent). Notably, more than half of respondents (54 per cent) who are likely to book the Disney cruise said they would be more likely to book based on the availability of their favourite Disney characters onboard, a sentiment more pronounced among millennials.
Disney Adventure will open for bookings on December 10 from 08.00 Singapore time via the Disney Cruise Line website, contact centre, and travel agents. Tickets will be on sale for sailings starting December 15, 2025 through March 2026. Three- and four-night voyages are available, with the programme designed for dedicated days at sea so that guests can fully enjoy the Disney experience onboard.
As Disney Cruise Line builds up to the sale period starting next week, it also unveiled a collaboration with United Overseas Bank (UOB) to offer UOB cardholders across Singapore, Malaysia, Indonesia, Thailand and Vietnam special benefits when booking Disney Adventure vacations.
