The Philippine Department of Tourism (DoT) launched the first Philippine Dive Experience on November 27 to strengthen the country’s standing as a top global destination for diving and marine biodiversity.
Highlighting the Philippines’ recognition as the World’s Leading Dive Destination for the sixth consecutive year at the World Travel Awards, tourism secretary Christina Garcia Frasco led the initiative under the DoT’s Philippine Experience programme. The event brought together diplomats, dive and tourism leaders, heads of tourism associations, dive operators, and certification agencies to celebrate the country’s marine biodiversity and its potential to attract global attention.

Anilao was the launch point for the Philippine Dive Experience tourism circuit, described by Christina as a “haven for marine life and a dream destination for underwater photographers”.
Certified divers explored Anilao’s vibrant underwater landscapes, including the community-driven LOVE Reef, an artificial reef created through conservation efforts. Non-divers also had the opportunity to experience the underwater world through guided scuba tours, offering an immersive glimpse into the Philippines’ marine treasures.
The second day of the Philippine Dive Experience featured a coastal clean-up at Anilao Pier, highlighting the DoT’s commitment to sustainable tourism. This was followed by a cultural immersion via the Taal Heritage Tour, offering visitors a deeper appreciation of the province’s vibrant cultural identity.
During the event, she also highlighted key initiatives to enhance dive tourism, such as the installation of hyperbaric chambers at strategic dive sites to ensure diver safety and comply with international standards.
Christina also shared that they are working with global partners to promote Philippine diving, with an emphasis on marine conservation.
Nilo Villanueva, mayor of Mabini in Batangas, commented: “This event is not just about exploring the depths of our oceans, but also about fostering international cooperation and promoting sustainable tourism.”







