Australian luxury hospitality company, Salter Brothers Hospitality, whose portfolio includes Spicers Retreats and the soon-to-launch Ardour Hotels & Estates, has unveiled a new brand identity as it begins its next chapter in business.
The new brand identity emphasises the company’s dedication to quality, innovation, and a distinctly authentic experience, and is conveyed through a new logo, a new colour palette, and a revitalised brand story that underscores the company’s commitment to delivering exceptional service and fostering a vibrant and inclusive workplace.
“This rebrand is a pivotal moment for Salter Brothers Hospitality,” said Tash Tobias, CEO of Salter Brothers Hospitality. “We’re not just transforming our visual identity; we’re taking a bold step forward in defining our brand story and articulating our vision for the future. We’re deeply committed to and passionate about crafting experiences that leave an indelible impression on our guests and empowering our talented team to create a truly exceptional hospitality experience. We believe this new brand identity will allow us to connect with our audiences in a deeper, more meaningful way, and create lasting memories for our guests.”
The company is actively seeking new opportunities to expand its portfolio of properties, attracting new partners, and cementing its position as a leader in the Australian luxury hospitality sector.
This commitment to growth is evident in Salter Brothers’ recent acquisition of the Bannisters portfolio, a collection of luxury boutique hotels located in New South Wales. Bannisters’ three iconic properties officially came under Salter Brothers Hospitality’s management last week.
Chief development officer, Raphael Antonini added that the brand is unlike conventional hotel investment models, as it focuses on crafting experiences and not just operating properties.
