Singapore Tourism Board (STB) and Skyscanner have inked a two-year agreement to promote Singapore as a preferred travel destination.
Signed by STB chief executive Melissa Ow and Skyscanner CEO John Mangelaars on October 15, this multi-year collaboration will focus on joint marketing campaigns, enhancing brand awareness, and developing a unique stopover solution to attract more visitors to Singapore.
STB expects 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion (US$20.7 to US$21.9 billion) in tourist spending in 2024.
The positive recovery in visitor arrivals comes off the back of Singapore’s growing pipeline of visitor experiences – some notable openings over the past two years alone include Bird Paradise, The Palawan @Sentosa, Sentosa Sensoryscape, Children’s Museum Singapore, as well as new accommodation offerings like 21 Carpenter, Artyzen Singapore, The Singapore Edition and Mercure Icon Singapore City Centre.
STB’s Ow remarked: “Taking a market-led and consumer-centric approach, we look forward to layering our own customer insights on top of Skyscanner’s machine learning capabilities for sharper targeting, and to co-ideate with Skyscanner improvements to the consumer journey for stopover bookings.”
“We are delighted to be collaborating with one of the region’s leading destination organisations, where our machine learning capabilities will be utilised to increase awareness and consideration for Singapore as a destination for travellers,” added Mangelaars.
