Malaysia and Thailand have joined hands to promote cross-border tourism through the launch of a self-drive initiative aimed at raising awareness of tourism routes and activities in both countries.
Tourism Malaysia, together with the Tourism Authority of Thailand (TAT) and Ministry of Tourism and Sports of Thailand, organised a launch event to promote tourism across the Malaysia – Thai border where a special Malaysia – Thailand self-drive tourism fun map was introduced, highlighting attractions along the route in both destinations.
The event saw both parties flagging off the Thailand-Malaysia Self-Drive Tourism convoy, which included over 50 cars and motorcycles from both Malaysia and Thailand. More than 150 drivers and motorcyclists participated in this cross-border journey, experiencing the rich tourism offerings and engaging in cultural exchanges between the two countries.
Thapanee Kiatphaibool, governor of the TAT, said: “The Royal Thai Government, through the operation of TAT and the Ministry of Tourism and Sports, continually seeks opportunities to enhance Thailand as a global tourism destination and promote cross-border tourism with neighbouring ASEAN countries, especially Malaysia. Currently, Malaysia ranks as the second-largest source market for tourists visiting Thailand, after China.”
“Mooted from the Malaysia-Thailand Joint Task Force on Tourism Cooperation, this initiative aims to enrich the tourism experience while fostering deeper cultural exchange between our two nations,” added Yasmeen Yasim, deputy secretary-general (tourism) of the Ministry of Tourism, Arts, and Culture Malaysia.
