The Tourism Promotions Board (TPB) Philippines, in partnership with Live Nation, recently hosted internationally acclaimed band LANY in the country, marking a pivotal step in positioning the Philippines as a premier destination for world-class entertainment.
The partnership marks the beginning of a larger initiative aimed at revitalising the Philippine tourism landscape. While Manila and Cebu serve as the initial launchpad, plans are already underway to bring more international acts to various regions of the Philippines.
LANY’s sold-out concert captivated fans from across the country and showcased Manila and Cebu’s potential as top-tier venues for international events.
TPB COO Maria Margarita Nograles noted that LANY’s strong fanbase and their track record of sold-out shows made Cebu – one of the major hubs in the Philippines – an ideal venue for this landmark collaboration. Prior to their three-night run in Cebu, the band also performed at the iconic Philippine Arena in Bulacan as part of their A Beautiful Blur world tour.
Fans from across the Philippines and neighbouring countries flocked to Cebu for the concert, driving hotel occupancy, F&B sales, and overall economic activity.
Upcoming concerts are expected to integrate other tourism initiatives, such as food festivals and eco-tourism experiences, ensuring that visitors enjoy a holistic travel experience.
Maria shared: “When Live Nation proposed a destination music festival, it felt like a natural step for us. It aligns with our goal to promote the Philippines as a global hub for entertainment.
“Concerts like these are not just about the performance; they’re about creating lasting memories for visitors who experience the Philippines in a new light.”
