Digital travel platform Agoda has ranked South Korea, Taiwan, Thailand, Japan, and Malaysia the top five Asian destinations with the strongest appeal to travellers on a culinary trip.
From a survey involving more than 4,000 Agoda users after they had completed bookings to destinations in various markets, no less than 64 per cent of travellers to South Korea said Korean culinary delights were their main reason for visiting.
Sixty-two per cent said the same of Taiwan; 55 per cent of Thailand; 52 per cent of Japan; 49 per cent of Malaysia.
Andrew Smith, senior vice president, supply at Agoda, said: “Food is a cultural experience. Some travellers are so passionate about food that they book a restaurant abroad even before securing their flights.
“Our survey data clearly shows that travellers are seeking out destinations where they can immerse themselves in local cuisines and traditions rather than just sightseeing. Agoda is proud to offer great value deals to visit these foodie heavens, so that there’s more left to spend on the tastiest local dishes.”
