The Ascott has announced 28 new signings year-to-date in South-east Asia, adding over 3,400 units across its various brands in key destinations.
Accounting for more than half of Ascott’s global signings year-to-date, they will augment Ascott’s portfolio in South-east Asia to over 360 properties – both operational and in the pipeline – across 86 cities in nine countries: Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Penang will welcome its first lyf property, lyf Georgetown Penang, pictured
The new signings will also mark Ascott’s entry into new cities such as Purwakarta in Indonesia and Kulim in Malaysia.
Seven of Ascott’s newly signed properties in the region are under Oakwood, with openings in Cambodia as well as across several Indonesian cities, with properties like Oakwood Serpong, Oakwood Yogyakarta, Oakwood Merdeka Bandung, Oakwood Palm Hill Semarang and Oakwood Slipi Jakarta. The seventh addition, an Oakwood Premier property in Singapore, will mark the first Oakwood Premier branded property in South-east Asia since the brand’s refresh earlier this year.
The new signings also feature four Somerset properties, three Citadines properties, and two new properties for The Unlimited Collection in Penang, Malaysia. The lyf brand will add two new properties in Singapore – lyf Bugis Singapore, which opened in August 2024, and lyf Chinatown Singapore, currently under development.
Meanwhile, the growth of Ascott’s regional brands in South-east Asia is led by Harris with two signings, and one each for Preference and Fox. In 4Q2024, Ascott expects to open the first Harris property outside of Indonesia, Harris Hotel Sunshine Penang, in Penang; the state will also welcome its first lyf property, the 144-unit lyf Georgetown Penang.
Ascott also launched its Ascott Privilege Signatures programme earlier this year, which is an integral part of Ascott Star Rewards’ brand promise to ‘Stay Rewarded’. The programme caters to the growing demand for experiential travel by offering unique, ‘money-can’t-buy’ experiences, such as the inaugural event in London in July featuring an afternoon of fine dining at Le Gavroche alongside VIP access to the Wimbledon finals, and the upcoming Ascott Privilege Signatures events include exclusive experiences with Chelsea Football Club, following Ascott’s recent appointment as the club’s Official Global Hotels Partner.
Serena Lim, chief growth officer for Ascott, shared: “Ascott’s flex-hybrid hotel-in-residence model… (has) shown remarkable resilience during and after the pandemic, establishing itself as the preferred choice in the lodging industry.
“By employing a ‘glocal’ approach, we effectively broaden our reach with Ascott’s global brands while also delving deeper into the local destinations through our regional offerings. This strategy enables us to capture not only inbound travel to South-east Asia but also intraregional and domestic travel, further enhancing Ascott’s market performance.”
“Our diverse new offerings, which include beach resorts, boutique heritage hotels, full-service city hotels and premium serviced residences, will cater to a wide range of guest preferences,” added Wong Kar Ling, chief strategy officer and managing director of Southeast Asia for Ascott.
The Ascott has announced 28 new signings year-to-date in South-east Asia, adding over 3,400 units across its various brands in key destinations.
Accounting for more than half of Ascott’s global signings year-to-date, they will augment Ascott’s portfolio in South-east Asia to over 360 properties – both operational and in the pipeline – across 86 cities in nine countries: Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
The new signings will also mark Ascott’s entry into new cities such as Purwakarta in Indonesia and Kulim in Malaysia.
Seven of Ascott’s newly signed properties in the region are under Oakwood, with openings in Cambodia as well as across several Indonesian cities, with properties like Oakwood Serpong, Oakwood Yogyakarta, Oakwood Merdeka Bandung, Oakwood Palm Hill Semarang and Oakwood Slipi Jakarta. The seventh addition, an Oakwood Premier property in Singapore, will mark the first Oakwood Premier branded property in South-east Asia since the brand’s refresh earlier this year.
The new signings also feature four Somerset properties, three Citadines properties, and two new properties for The Unlimited Collection in Penang, Malaysia. The lyf brand will add two new properties in Singapore – lyf Bugis Singapore, which opened in August 2024, and lyf Chinatown Singapore, currently under development.
Meanwhile, the growth of Ascott’s regional brands in South-east Asia is led by Harris with two signings, and one each for Preference and Fox. In 4Q2024, Ascott expects to open the first Harris property outside of Indonesia, Harris Hotel Sunshine Penang, in Penang; the state will also welcome its first lyf property, the 144-unit lyf Georgetown Penang.
Ascott also launched its Ascott Privilege Signatures programme earlier this year, which is an integral part of Ascott Star Rewards’ brand promise to ‘Stay Rewarded’. The programme caters to the growing demand for experiential travel by offering unique, ‘money-can’t-buy’ experiences, such as the inaugural event in London in July featuring an afternoon of fine dining at Le Gavroche alongside VIP access to the Wimbledon finals, and the upcoming Ascott Privilege Signatures events include exclusive experiences with Chelsea Football Club, following Ascott’s recent appointment as the club’s Official Global Hotels Partner.
Serena Lim, chief growth officer for Ascott, shared: “Ascott’s flex-hybrid hotel-in-residence model… (has) shown remarkable resilience during and after the pandemic, establishing itself as the preferred choice in the lodging industry.
“By employing a ‘glocal’ approach, we effectively broaden our reach with Ascott’s global brands while also delving deeper into the local destinations through our regional offerings. This strategy enables us to capture not only inbound travel to South-east Asia but also intraregional and domestic travel, further enhancing Ascott’s market performance.”
“Our diverse new offerings, which include beach resorts, boutique heritage hotels, full-service city hotels and premium serviced residences, will cater to a wide range of guest preferences,” added Wong Kar Ling, chief strategy officer and managing director of Southeast Asia for Ascott.