Tourism New Zealand (TNZ) has partnered with experience provider Klook to launch the Jalan-Jalan Muslim-friendly NZ campaign, aimed at attracting Malaysian Muslim travellers to New Zealand.
Translated to English, the campaign reads as ‘explore Muslim-friendly New Zealand’, and is an initiative that marks a significant step in enhancing the travel experience for Malaysian Muslim travellers in New Zealand.
From left: Gregg Wafelbakker and Sarah Wan exchanging gifts at the campaign launch in Kuala Lumpur on September 4
Running from September 6 to 22, the campaign allows travellers to conveniently book experiences in New Zealand through Klook, which include halal and Muslim-friendly food options.
Gregg Wafelbakker, TNZ’s general manager for Asia, noted the importance of Malaysia as a visitor market for New Zealand: “Arrivals from Malaysia to New Zealand have been growing, with over 30,000 visitors for the year ending June 2024, a 31.6 per cent year-on-year increase.”
TNZ’s research shows that Malaysian visitors are drawn to New Zealand’s stunning landscapes, friendly locals, wildlife experiences, and self-drive holidays.
Speaking at the campaign’s launch in Kuala Lumpur, Wafelbakker stated: “We are committed to providing an inclusive and welcoming environment where Muslim visitors can enjoy our beautiful landscapes and unique experiences with ease. This collaboration demonstrates our dedication to understanding and meeting the needs of this important market.”
TNZ hopes the campaign will drive traffic from Malaysia, particularly during off-peak seasons like spring, winter, and autumn, which align with key Malaysian travel periods such as Hari Raya in 2025 and school holidays in May, September, and October. Wafelbakker noted that while New Zealand is a year-round destination, the off-peak seasons offer fewer crowds and exceptional experiences like whale watching, stargazing, and outdoor adventures.
Klook’s general manager for Singapore, Indonesia, and Malaysia, Sarah Wan, said: “New Zealand is a destination rich in natural beauty and cultural experiences, and we’re excited to make it more accessible to Muslim travellers from Malaysia. This partnership reflects our shared commitment to providing seamless, enjoyable travel experiences that cater to the diverse needs of our customers.”
Tourism New Zealand (TNZ) has partnered with experience provider Klook to launch the Jalan-Jalan Muslim-friendly NZ campaign, aimed at attracting Malaysian Muslim travellers to New Zealand.
Translated to English, the campaign reads as ‘explore Muslim-friendly New Zealand’, and is an initiative that marks a significant step in enhancing the travel experience for Malaysian Muslim travellers in New Zealand.
Running from September 6 to 22, the campaign allows travellers to conveniently book experiences in New Zealand through Klook, which include halal and Muslim-friendly food options.
Gregg Wafelbakker, TNZ’s general manager for Asia, noted the importance of Malaysia as a visitor market for New Zealand: “Arrivals from Malaysia to New Zealand have been growing, with over 30,000 visitors for the year ending June 2024, a 31.6 per cent year-on-year increase.”
TNZ’s research shows that Malaysian visitors are drawn to New Zealand’s stunning landscapes, friendly locals, wildlife experiences, and self-drive holidays.
Speaking at the campaign’s launch in Kuala Lumpur, Wafelbakker stated: “We are committed to providing an inclusive and welcoming environment where Muslim visitors can enjoy our beautiful landscapes and unique experiences with ease. This collaboration demonstrates our dedication to understanding and meeting the needs of this important market.”
TNZ hopes the campaign will drive traffic from Malaysia, particularly during off-peak seasons like spring, winter, and autumn, which align with key Malaysian travel periods such as Hari Raya in 2025 and school holidays in May, September, and October. Wafelbakker noted that while New Zealand is a year-round destination, the off-peak seasons offer fewer crowds and exceptional experiences like whale watching, stargazing, and outdoor adventures.
Klook’s general manager for Singapore, Indonesia, and Malaysia, Sarah Wan, said: “New Zealand is a destination rich in natural beauty and cultural experiences, and we’re excited to make it more accessible to Muslim travellers from Malaysia. This partnership reflects our shared commitment to providing seamless, enjoyable travel experiences that cater to the diverse needs of our customers.”