Accor has signed partnership renewal agreements for more than 40 hotels, comprising 5,500 keys, across Australia.
Accor Pacific partners have also invested more than A$450 million (US$304.3 million) in hotel renovations and refurbishments since the beginning of 2022.
Marking its 40th renewal, Accor recently solidified its partnership with Silversea Investments through a long-term franchise agreement that will see significant investment to refurbish Novotel Sydney Parramatta and Mercure Sydney Parramatta, which will be rebranded to Novotel Sydney Rosehill upon completion of the renovation. Now managed by Trilogy Hotels, the importance of these hotels will grow even further as Parramatta’s massive infrastructure development continues and the new Western Sydney Airport launches in 2026.
The Sunshine Coast’s premier five-star hotel, Sofitel Noosa Pacific Resort, also recently extended their partnership with Accor for this flagship Sofitel. The resort will soon announce its renovation plans to enhance further its luxury positioning on Noosa’s Hasting Street.
In addition, Accor Pacific has developed the largest dedicated hotel franchise platform, with the largest franchise support team in the market, allowing the group to work with franchise owners or third-party operators in a way that suits their business and investment strategies.
Accor Pacific COO PM&E, Adrian Williams, said Accor’s network of more than 350 hotels in Australia had been built on the strength of the group’s well-established relationships with international and local hotel owners.
“Accor has been operating in Australia for over 30 years now… we are privileged to have many long-term owner relationships, and our team is continually working with their hotels to ensure they deliver above-market performance.”
He shared that the group has also invested in “providing even more operational support for our hotels, growing the number of operational leaders based in key cities across the Pacific region” for faster decision-making and allocation of resources.
“We’ve developed the largest hotel management platform in the Pacific with more than 300 above property team members to help support and drive performance for over 200 managed hotels. We are the only operator to have dedicated operational teams with heads of operations based in Sydney, Melbourne, Adelaide, Perth, Hobart, Launceston, Brisbane, Gold Coast, Sunshine Coast, Cairns, Auckland and Fiji.”
