Trip.com Group has signed a memorandum of understanding with Merlin Entertainments Group at Chang Feng Ocean World Shanghai to enhance its attraction offerings in key markets and provide its global customers with purposeful and bespoke travel experiences.
Both parties will collaborate on events across the Asia region, utilising attractions such as Chang Feng Ocean World Shanghai, Sea Life Bangkok, Sea Life Busan, and the COEX Aquarium in Seoul. Customers can join events designed to engage and entice travellers to take part in unique marine-focused experiences.
Visitors may experience a variety of programmes ranging from moonlit Science Nights at the aquarium, learn from experts, workshops on habitat restoration, mangrove planting and coral proliferation, or immerse themselves in onsite educational activities and marine-centred festivals across Merlin Entertainments’ aquariums in Asia.
These diverse programmes across different markets not only aim to educate and engage travellers but also foster a deeper understanding of marine environment, highlighting the crucial role people play in protecting the world’s oceans.
Beyond marine awareness, exclusive curated experiences will also be expanded further in the Asia region.
Trip.com Group and Merlin Entertainments also restated their commitment to pioneer new technologies to transform products and elevate guest experiences, paving the way for industry-first prototypes, but setting a new benchmark for the future of travel.
Jim Ji, vice president of Trip.com Group, CEO of attractions & tours, said: “Our partnership will explore exciting new avenues and emphasise bespoke products for our customers around the world. Together, we aim to enrich the traveller’s journey and make global exploration more accessible and fun through rich branded entertainment destinations.”
“The partnership is not just about driving business growth; it’s about delivering the exceptional experiences to our guests and our ongoing commitment to conserving marine ecosystem for future generations,” added Fiona Eastwood, COO of Merlin Entertainments Gateway and Resort Theme Parks.
