Indonesia’s Ministry of Tourism and Creative Economy (MoTCE) recently led a media fam trip to North Bali as part of a new initiative to drive tourists deeper into hidden gems of the resort island.
The media fam trip traced components of the Buleleng-Banyuwangi package, which is part of the wider 3B travel programme that highlights Buleleng (North Bali), Bali Barat (West Bali), and Banyuwangi (the gateway to East Java).
Local and international media representatives in attendance were shown North Bali’s tourism potential. While it may be a little off the beaten path, the region has many natural attractions. Buleleng Regency, within North Bali, is home to Lovina Beach and Munduk, which is becoming increasingly popular for its waterfalls.
Pemuteran Bay is another highlight, where visitors can enjoy tranquil beaches and explore a unique underwater temple garden that is also a site for ongoing coral restoration.
For accommodation, travellers have the Handara Golf & Resort Bali, an eco-friendly resort surrounded by mountains and meadows.
Gede Dody Sukma Aktiva Askara, head of Buleleng Regency Tourism Office, said North Bali is an eco-tourism destination, where numerous conservation activities are undertaken. Current projects include coral reef and turtle habitat preservation as well as tree planting.
“Here tourism development greatly involves the community. Tourists can feel the life of the local people in North Bali and see that the local culture is preserved,” Gede Dody stated.
The Buleleng-Banyuwangi package was also recently marketed at the Tourism Destination Sales Mission activity in Jembrana, Bali.
Sandiaga Uno, minister of tourism and creative economy, pledged to offer more 3B packages to firmly establish new travel patterns.
