S Hotels & Resorts (SHR) has partnered with The Ascott Limited (Ascott) to reposition SHR properties in Edinburgh and Leicester under The Unlimited Collection brand.
As part of the strategic move, Mercure Edinburgh City Princes Street Hotel and The Grand Hotel Leicester will be rebranded under The Unlimited Collection, and will mark the Europe debut of The Unlimited Collection brand, which originates from Singapore.
SHR has identified two hotels from its 26-strong UK portfolio for conversion into The Unlimited Collection, joining a curated selection of independent hotels in vibrant neighbourhoods that feature exquisite designs and fulfil travellers’ aspirations for authenticity and immersive local cultural experiences.
By the end of 2024, the 169-key Mercure Edinburgh City Princes Street Hotel in Scotland will be rebranded as Mount Royal Hotel Edinburgh by The Unlimited Collection, while the 104-key The Grand Hotel Leicester will be known as The Grand Hotel Leicester by The Unlimited Collection from 2Q2025 after undergoing refurbishment.
“These iconic buildings play a pivotal role in our UK strategy, and I am confident that, under The Unlimited Collection umbrella, they will fully realise their potential as investment properties. Looking ahead, we anticipate expanding our partnership with Ascott to include hotels in two additional key UK cities,” said Michael Marshall, CEO of S Hotels & Resorts.
“Ascott is honoured that the owners have identified two of their iconic hotels to be part of The Unlimited Collection. We will leverage Ascott’s established conversion capabilities to swiftly bring both hotels to market while preserving their original characters,” commented Kevin Goh, CEO for Ascott and Lodging, CapitaLand Investment.
