Tourism Western Australia (Tourism WA) held its largest-ever roadshow in Singapore on July 25 as part of its 2024 Singapore and Malaysia Trade Mission.
Last held in 2022, the Trade Mission drew more than 400 trade partners across Singapore and Malaysia, of which more than 170 were from Singapore. Additionally, 27 West Australian operators attended the Trade Mission in Singapore, with more than 1,900 B2B appointments held, showcasing the strong interest in Western Australia’s tours and travel experiences. Tourism WA also hosted an exquisite business gala dinner for all trade partners.
Australia ranks as the second-most popular travel destination for Singaporeans, with over 325,000 visitors recorded by the end of March 2024, spending approximately A$1.12 million (US$727,055). Perth in Western Australia emerges as the third most sought-after destination within the country among Singaporean travellers. Notably, a substantial proportion of these visitors are repeat travellers, underscoring Western Australia’s enduring appeal.
The Tourism WA 2024 Singapore Trade Mission educated trade partners on the new and exciting experiences and activities across dining, accommodation, adventure, nature, luxury, and culture that Western Australia has to offer visitors. The roadshow also highlighted three new marine-based experiences for the aquaphiles, such as an aerial adventure across the picturesque landscapes of the Great Southern region with Scenic Helicopters; an interactive marine experience at the new Marine Discovery Centre at Busselton Jetty; and pearling experiences in the pearling capital of Broome in Western Australia’s North West.
Tourism WA has also lined up events for the rest of the year for visitors to get an authentic taste of West Australia.
First up is Tine – Rone, an immersive art exhibition evoking a forgotten chapter of Australian history held at The Art Gallery of Western Australia in the Centenary Galleries until September. Next is West Australia’s home-grown festival, EverNow, which returns from October 3-7; and Pair’d, a four-day extravaganza celebrating wine and food, which will be held in Margaret River from November 14-17.
Mel Forbes, executive director, marketing, Tourism WA, commented: “In collaboration with our trade partners, we are dedicated to delivering an authentic experience tailored specifically for Singaporean visitors. Emphasising luxury, adventure, and culinary excellence, our focus is on curating a captivating and immersive journey that appeals to the diverse interests of Singaporean travellers, showcasing the finest in West Australian hospitality.”
