Thailand’s Tourism Authority (TAT) will join forces with local media entity and event organiser Cloud and Ground – publisher of Read The Cloud online magazine & host of the Thailand Coffee Fest – to hold the Amazing Green Fest, the country’s first B2C sustainable travel fair.
To be held at Siam Paragon from August 15 to 18, the event targets Thai locals and long-term foreign residents and will be a sustainable domestic tourism showcase.
Changnoi Kunchorn Na Ayutthaya, managing director of Cloud and Ground, emphasised the festival’s role in fostering a sustainable travel community and that anyone from “seasoned eco-travellers to those just starting their green journey” are encouraged to participate.
TAT governor Thapanee Kiatphaibool noted: “For the longhaul market, sustainability is crucial and determines the future of Thailand’s tourism industry. In two years, the EU’s Corporate Sustainability Due Diligence Directive (CSDDD) legislative framework will be enforced.”
Homegrown initiatives like the TAT Star awards and CF-Hotels provide Thai entrepreneurs – especially small and medium businesses – springboards and foundational understanding to build towards international standards like the GTSC and Travelife Sustainability Certification, which will help them synchronize with the CSDDD.
According to Kiatphaibool, the TAT aims to have 80 per cent of Thai tourism businesses achieve at least three Sustainable Tourism Goals (STGs) under the TAT Star awards by 2027.
“Before we can welcome green tourists, we need to be green ourselves. The Amazing Green Fest builds on these initiatives, showcasing entrepreneurs who have adopted sustainable practices, and going one step further to educate Thai travellers themselves about responsible tourism in order to foster a sense of global environmental stewardship,” she stated.
Kiatphaibool also shared that the TAT will leverage the festival to launch the green Amazing Thailand rebranding – a recolouring of the famed pink logo into a green logo with leaves – which will focus on promoting sustainable tourism experiences.
The four-day festival will also showcase a new sustainability emphasis in the Thailand Tourism Awards, which turns 15 this year. Additionally, trash from the festival will be sorted meticulously and recycled to reduce environmental impact.
