Niccolo Hotels has unveiled its Persona N campaign designed to encourage guests to connect with themselves through stay experiences, culinary presentations, wellness offerings, and art and design appreciation.
The new campaign also aims for guests, particularly millennial and Gen Z travellers, to embrace facets of their identity, and to enjoy the immersive experiences offered at the Niccolo Hotels situated in the heart of Chengdu, Changsha, Chongqing, Suzhou and Hong Kong.
Niccolo Hotels’ Persona N campaign focuses on millennial and Gen Z travellers
To support the campaign, a video was developed to showcase Niccolo Hotels’ understanding of millennial and Gen Z travellers and their motivation to follow their passions. Depicting immersive experiences that go beyond luxurious accommodation, various personas – The Creator, The Indulger, The Retreater, The Harmonist and The Socializer – are featured engaging with art pieces, embracing time in solitude with wellness activities, enjoying a dining experience and night life.
In addition, a survey by iiMedia Research revealed that consumers are now gravitating towards more relaxed and comfortable travel options, with 60 per cent of consumers stating their primary motivation for holiday travel is to unwind and alleviate stress, while in terms of hotel preferences, 24.6 per cent indicated they would choose to stay at a luxury hotel.
The campaign runs from now till August 31, where guests can enjoy up to 25 per cent off the best available rate for a minimum two-night stay, which comes with daily breakfast for two. Members of Cathay Pacific’s frequent flyer programme will also earn double Asia Miles.
“We conceived Persona N to reiterate the on-property experiences for millennial and Gen Z travellers, who have steadily grown to form a significant portion of the brand’s customer base,” said Holger Jakobs, vice president sales and marketing, Wharf Hotels. “Known to be independent travellers and individualistic, these two generations display unique behavioural trends and are increasingly focused on self-discovery, self-indulgence and fulfilment.”
Niccolo Hotels has unveiled its Persona N campaign designed to encourage guests to connect with themselves through stay experiences, culinary presentations, wellness offerings, and art and design appreciation.
The new campaign also aims for guests, particularly millennial and Gen Z travellers, to embrace facets of their identity, and to enjoy the immersive experiences offered at the Niccolo Hotels situated in the heart of Chengdu, Changsha, Chongqing, Suzhou and Hong Kong.
To support the campaign, a video was developed to showcase Niccolo Hotels’ understanding of millennial and Gen Z travellers and their motivation to follow their passions. Depicting immersive experiences that go beyond luxurious accommodation, various personas – The Creator, The Indulger, The Retreater, The Harmonist and The Socializer – are featured engaging with art pieces, embracing time in solitude with wellness activities, enjoying a dining experience and night life.
In addition, a survey by iiMedia Research revealed that consumers are now gravitating towards more relaxed and comfortable travel options, with 60 per cent of consumers stating their primary motivation for holiday travel is to unwind and alleviate stress, while in terms of hotel preferences, 24.6 per cent indicated they would choose to stay at a luxury hotel.
The campaign runs from now till August 31, where guests can enjoy up to 25 per cent off the best available rate for a minimum two-night stay, which comes with daily breakfast for two. Members of Cathay Pacific’s frequent flyer programme will also earn double Asia Miles.
“We conceived Persona N to reiterate the on-property experiences for millennial and Gen Z travellers, who have steadily grown to form a significant portion of the brand’s customer base,” said Holger Jakobs, vice president sales and marketing, Wharf Hotels. “Known to be independent travellers and individualistic, these two generations display unique behavioural trends and are increasingly focused on self-discovery, self-indulgence and fulfilment.”