Agoda and the Singapore Tourism Board (STB) have renewed their partnership and will jointly promote Singapore as a top destination in South-east Asia via the Reason to Travel campaign.
This latest agreement builds on the partnership between Agoda and STB that was first established in 2022, and entails a year-long commitment that aims to amplify the travel experience in Singapore by introducing travellers to the city’s diverse and vibrant experiences.
Agoda customers can choose from an array of activities on the platform when booking their next trip. In the first phase, some of Singapore’s most-loved local brands and attractions, such as Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation will offer exclusive perks and discounts on the Agoda platform.
STB and Agoda will also roll out co-branded marketing campaigns and targeted digital campaigns to pique visitors’ curiosity to discover more, thereby encouraging tourist spending and return visits.
“This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means,” shared Omri Morgenshtern, CEO at Agoda.
Melissa Ow, chief executive of STB, said: “STB is pleased to collaborate with Agoda again to profile Singapore’s unique attractions and experiences across key markets in South-east Asia. This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore. We are excited to embark on this next phase of partnership to encourage travellers to stay longer, come more often and do more in Singapore.”
