The Tourism Authority of Thailand (TAT) organised the Ignite Tourism Thailand: TAT Skill Factory workshop to upskill workers in the tourism sector, which took place on June 15 and 16 at the Ambassador Hotel Bangkok in Thailand.
The workshop aimed to attract participants such as workers in tourism service businesses, tourism operators, and relevant government and private agencies. It was conducted by experts in the field on various topics, such as the future of service, tourism safety management, first aid, tourist assistance measures, and more.
The initiative follows the Thai government’s recently introduced Ignite Tourism Thailand policy to establish Thailand as a tourism hub for international tourists and boost tourism revenue.
The two-day workshop was jointly organised by the TAT, the Ministry of Tourism and Sports, the Ministry of Labour, and the Tourism Council of Thailand.
As well as seeking cooperation from the relevant public and private sector partners to help propel Thailand to achieve the Tourism Hub status, the Ministry of Tourism and Sports has outlined plans to elevate the value of Thai tourism.
Strategies include strengthening network, promoting secondary destinations, and fostering development of community products. Provinces will be urged to develop new attractions and routes, while helping to position Thailand as a home-stay destination and use natural resources sustainably.
Sermsak Pongpanit, minister of tourism and sports, said: “People are the heart of the tourism industry, and the development and upgrading of professionalism in the tourism industry is paramount. Through this workshop, we want to ensure that we all share the same goal in delivering unforgettable experiences to tourists every step of the way, from travel and accommodation to communication and safety.”
