Seek Sophie, a Singapore-based experiences booking platform, signed a Memorandum of Understanding with Indonesia’s Ministry of Tourism earlier this week, having been selected as the exclusive partner in Singapore for the latter’s inaugural sustainable tourism initiative.
The initiative, named Wonderful Indonesia Climate Friendly Journey, is the first of its kind in Indonesia, and directly addresses the rising global demand for sustainable travel experiences.
“We will be spending the next few months developing and promoting a diverse range of low-carbon thematic tours, highlighting Indonesia’s rich marine heritage, adventure and ecotourism opportunities, culinary delights, and wellness offerings,” Jacinta Lim, co-founder of Seek Sophie, told TTG Asia.
Lim added that Seek Sophie wants to “set a new standard for responsible travel in the region”, as travellers increasingly seek ways to minimise their environmental impact.
The platform’s other plans include the expansion of sustainable experiences across Asia, by working closely with local conservationists and social enterprises to develop unique, eco-conscious travel experiences.
To make sustainable choices even easier for travellers, Seek Sophie has also rolled out two new product categories on its website: Low Carbon and Responsible Experiences. These categories will highlight experiences like farm-to-table low carbon experiences, coral reef restoration projects, and other initiatives that directly benefit the planet.
“We believe the Indonesian Ministry of Tourism’s forward-thinking initiative is a significant step towards a more sustainable future for travel in the region. We’re proud to be a part of this movement and look forward to sharing more updates as our sustainability efforts continue to grow,” Lim added.
