As Jewel Changi Airport celebrates its fifth anniversary, new developments and offerings are underway to increase its attractiveness with a wide range of lifestyle offerings for visitors.
Visitors to the retail and entertainment complex at Singapore’s Changi Airport has been steadily increasing as travel rebounds. From April 2023 to March 2024, the airport saw a 26 per cent increase in footfall compared to the previous year, with 30 per cent comprising overseas travellers.
The Bouncing Net at Jewel is one of its most popular attractions
As one of the first touchpoints for tourists, Jewel serves as an “important platform to showcase the best of Singapore brands to the world” as tourists increasingly seek unique local products, said James Fong, CEO of Jewel Changi Airport Development.
To remain competitive, Fong shared: “We keep pace with the latest consumer trends and developments in order to bring in new-to-market brands, concepts and experiences that excite our different visitor segments, while continuing to enhance our existing offerings to ensure they remain relevant to our guests.”
In December 2023, Jewel collaborated with the Singapore Tourism Board to launch a designated retail cluster on level one that offers a curated selection of Singaporean brands, including snacks, pastries and confectioneries, including exclusive items.
Opening later this year will be new flagship retail stores such as Singapore fashion brand Charles & Keith, and international brands such as Fila, Bimba Y Lola and New Era.
New brands will also make their debut, and include F&B brands Ipoh Town, Nai Xue and Royal Host, as well as fashion brands, Setirom and Satellite Paris.
Attractions are also another way Jewel draws visitors with the top three being the Bouncing Net, Walking Net and Mastercard Canopy Bridge.
There are also events throughout the year to keep visitors entertained, including Jewel Blooms, a multi-sensory experience of florals, a new light and music showcase, and coming in 2H2024, a behind-the-scenes tour of the rain vortex.
“We want our visitors to experience a gamut of emotions each time they visit Jewel, be it a first-time visitor or a repeat customer,” said Fong.
The fifth year celebration is an opportune moment for this as there will be various perks across retail, dining and in-store experiences.
Fong added: “Jewel will continue to play a significant role in strengthening the attractiveness of the Changi air hub with its wide range of lifestyle offerings to both local and foreign visitors. We will focus on building our brand proposition anchored on the concept of ‘where the world meets Singapore, and Singapore meets the world’.”
As Jewel Changi Airport celebrates its fifth anniversary, new developments and offerings are underway to increase its attractiveness with a wide range of lifestyle offerings for visitors.
Visitors to the retail and entertainment complex at Singapore’s Changi Airport has been steadily increasing as travel rebounds. From April 2023 to March 2024, the airport saw a 26 per cent increase in footfall compared to the previous year, with 30 per cent comprising overseas travellers.
As one of the first touchpoints for tourists, Jewel serves as an “important platform to showcase the best of Singapore brands to the world” as tourists increasingly seek unique local products, said James Fong, CEO of Jewel Changi Airport Development.
To remain competitive, Fong shared: “We keep pace with the latest consumer trends and developments in order to bring in new-to-market brands, concepts and experiences that excite our different visitor segments, while continuing to enhance our existing offerings to ensure they remain relevant to our guests.”
In December 2023, Jewel collaborated with the Singapore Tourism Board to launch a designated retail cluster on level one that offers a curated selection of Singaporean brands, including snacks, pastries and confectioneries, including exclusive items.
Opening later this year will be new flagship retail stores such as Singapore fashion brand Charles & Keith, and international brands such as Fila, Bimba Y Lola and New Era.
New brands will also make their debut, and include F&B brands Ipoh Town, Nai Xue and Royal Host, as well as fashion brands, Setirom and Satellite Paris.
Attractions are also another way Jewel draws visitors with the top three being the Bouncing Net, Walking Net and Mastercard Canopy Bridge.
There are also events throughout the year to keep visitors entertained, including Jewel Blooms, a multi-sensory experience of florals, a new light and music showcase, and coming in 2H2024, a behind-the-scenes tour of the rain vortex.
“We want our visitors to experience a gamut of emotions each time they visit Jewel, be it a first-time visitor or a repeat customer,” said Fong.
The fifth year celebration is an opportune moment for this as there will be various perks across retail, dining and in-store experiences.
Fong added: “Jewel will continue to play a significant role in strengthening the attractiveness of the Changi air hub with its wide range of lifestyle offerings to both local and foreign visitors. We will focus on building our brand proposition anchored on the concept of ‘where the world meets Singapore, and Singapore meets the world’.”