Sentosa Development Corporation (SDC), Resorts World Sentosa (RWS), DBS Bank (DBS), and Singapore Tourism Board (STB) signed an MoU last week to enhance Sentosa’s guest experiences through the development of a Sentosa Precinct Partnership.
To promote it as Asia’s premier island resort getaway and leading lifestyle destination, marketing efforts include SDC’s event line-up and new offering launches; STB’s Made in Singapore global brand campaign; and RWS’ and DBS’ strengths in offering shopping, dining, travel, and family experiences for customers across Singapore and key inbound markets like China, Hong Kong, India, Indonesia, and Taiwan.
The partnership will encourage discovery of Sentosa offerings across accommodation, attractions, entertainment, dining, and retail, enabling a longer stay on the island.
Visitors to Sentosa can expect an enlivened precinct, with enhanced unique and personal experiences.
This partnership comes as RWS sharpens its product offerings, with S.E.A. Aquarium set to triple in size and be rebranded as the Singapore Oceanarium with new oceanic zones. RWS will also host the Asian premier of Harry Potter: Visions of Magic, a multimedia spectacle showcasing mysterious places of the Wizarding World in 4Q2024, while Illumination’s Minion Land will open at Universal Studios Singapore this year.
The Forum at RWS is also undergoing a makeover into a 20,000m2 lifestyle space of upscale restaurants, specialty retail, entertainment, and new-to-market concept stores. These will open progressively in 2025.