Globus family of brands (GFOB) has expanded their activity in Asia, with distributor partner Holiday Tours & Travel Group (HTT) now also representing the brand in Taiwan.
Appointed as the new, consolidated distributor for Globus family of brands in the Asia region (excluding Hong Kong) in March, Taiwan is the sixth market under HTT representation, as well as Singapore, Malaysia (via H Travel), Thailand, South Korea and the Philippines.
GFOB comprises luxury river cruising operator Avalon Waterways and escorted coach touring companies Globus and Cosmos.
Gai Tyrrell, managing director Asia Pacific, GFOB, shared that the expansion represents the success of the ongoing partnership with HTT, part of ongoing development and investment in the region.
She said: “HTT’s expertise has and will continue to ensure our products engage with industry and consumers in all key Asian markets. Expanding our customer base and sales in Taiwan is part of our overall strategy to develop an increased presence, marketing and trade activity, and ultimately drive more sales and brand awareness across Asia. We will continue to scope all opportunities for expansion within Asia as part of our long-term strategy, with potential for further markets to be added in due course.”
HTT’s managing director Duncan Choo commented on the market update: “We are delighted to welcome Taiwan to the HTT portfolio as we continue to represent Avalon Waterways, Cosmos and Globus across multiple markets in Asia.”
Hong Kong will remain represented by the current GSA, as an independent market.
