TTG Asia Media celebrates its Golden Jubilee this year along with several industry players that have also thrived through the past five decades
The story of Sunway Group begins at Sunway City Kuala Lumpur, Malaysia’s first fully integrated green township. This 323 hectares of lush land packs in over 5.5 million square metres of excitement, and is just a breezy 20-minute jaunt from the heart of Kuala Lumpur.
Here, every guest’s whim is catered to – from top-notch hospitality to fantastic shopping sprees, thrilling leisure activities, quality healthcare, stellar education opportunities, and a bustling community of over 200,000 residents, all nestled in a safe, healthy, and connected environment.
But wait, there’s more to this story.
Sunway City Kuala Lumpur was not always the vibrant metropolis it is today. Once upon a time, it was a barren tin mining wasteland. Thanks to the vision of its founder and chairman, Jeffrey Cheah, it blossomed into the breathtaking city today.
The success story of Sunway City Kuala Lumpur has inspired Sunway Group to replicate its model in other townships across Malaysia. Two notable examples include Sunway City Ipoh, nestled in the northern state of Perak, and Sunway City Iskandar Puteri, situated in the southern state of Johor.
At Sunway City Ipoh, the focus revolves around biodiversity conservation and environmental preservation, embracing the lush rainforests, geothermal hotsprings, and ancient limestone hills and caves that characterise the area.
Sunway City Iskandar Puteri, which is positioned as Nature’s Capital City, is situated against the Johor Strait, the pristine Pendas River, and thriving mangrove forests. The property is committed to safeguarding these natural gems throughout development, with the goal of fusing urban living seamlessly with the unspoiled magnificence of the environment, delivering a balanced blend of contemporary conveniences and natural marvels for both residents and visitors to enjoy.
To mark their 50th anniversary this year, Sunway Group threw a Golden Jubilee Mega Roadshow in 1Q2024, packed with family-friendly fun, limited-time offers, and tempting prizes across four states: Penang, Perak, Selangor, and Johor.
In the spirit of its milestone, the group has also initiated several corporate social responsibility initiatives, embodying its commitment to “do well by doing good” and “ensuring no one is left behind”.
For example, during the Muslim fasting month of Ramadan in March, Sunway Group collaborated with various non-governmental organisations, including its long-term partners, Malaysian AIDS Foundation and National Welfare Foundation, to spread festive cheer to underserved communities nationwide.
Come July, Sunway-Rapid KL Good Run 2024 will welcome over 10,000 runners to participate in a fundraising event where all proceeds will be distributed to 50 charity homes nationwide.
The goodness continues with the Meal Pack-a-thon drive in September, which aims to pack over 500,000 meals for underprivileged communities at home and abroad. This is part of Sunway’s overarching goal to provide two million meals by 2024, addressing hunger and food security issues across the region.
All these initiatives fall under the #SunwayforGood corporate responsibility umbrella, which is focused on promoting sustainability and social inclusion through education, healthcare, and community enrichment.
Evan Cheah, group CEO for digital and strategic investments at Sunway Group, is thrilled about the progress. He said: “Our vision for Sunway is to be Asia’s model corporation in sustainable development, innovating to enrich the lives for a better tomorrow. In line with that, we will remain committed to advancing the sustainable development agenda and continue to innovate for future generations to come.”
Cheah, with over two decades of experience at Sunway Group, cherishes his journey with the company, particularly the thrill of setting up operations in China and expanding globally through new business ventures.
He is especially proud of the Sunway Super App, launched last year, which offers users seamless access to Sunway’s wide ecosystem of offerings, including property, education, healthcare, malls, theme parks, hotels, and resorts.
