The Mongolia Tourism Organization (MTO) kicked off a week-long Go Mongolia roadshow in Guangzhou (April 25), Hong Kong (April 26) and Beijing, where 22 industry players met with in-market agents to raise the profile of the destination
While in Hong Kong, the MTO, which operates under the Ministry of Environment and Tourism of Mongolia, showed off its latest tourism development and highlighted mega events, travel resources, and tourist attractions. There was also a cocktail and networking session between Mongolia and Hong Kong participants.
MTO board member, Munkhnaran Dorj, told TTG Asia that the Mongolian government is turning to the Asian market post-pandemic due to the weakening European markets that were dampened by sluggish economic performance and war.
Dorj noted that international expenditure by Hong Kong travellers is worth about US$25 billion.
Furthermore, Hong Kong makes an attractive source market due to the daily flight to Ulaanbaatar operated by MIAT Mongolian Airlines.
He added: “The four-hour flight makes Mongolia an ideal destination for a short trip. With our nomad culture and untouched wild nature, (we offer) a slew of outdoor experiences, such as horse-riding, star-gazing, cycling and even golf.”
Mongolia is one of the few countries in the world that has maintained its nomadic culture and traditions. Yet, new tourism appeals have sprung up, including five international five-star hotels and an international airport in the Kheutii Province that will be operational by 2026.
Dorj stated that Mongolia is “a safe destination” for Hong Kong travellers, who are entitled to 14-days visa-free travel in the country.
MTO targets “small groups like family and students” and is keen to establish a travel trade network now in Hong Kong. There are plans for another round of roadshows in June 2025.
Besides Greater China, MTO is campaigning in other Asian cities like Bangkok, Ho Chi Minh City, Seoul, and Japan. It will come by Singapore later this year.
According to MTO representative, Batzorig Vanchinkhuu, the South Korean market has shown the most impressive growth since the pandemic, with 154,000 visitors in 2023, making it the second largest tourism source market. Russia takes the lead due to visa-free travel and self-drive holiday segments.
