Brought to you by Wyndham Hotels & Resorts
Buoyed by a strong 2023, Wyndham Hotels & Resorts, the world’s largest hotel franchising company, looks forward to continued growth across Asia-Pacific for the year ahead.
It recently signed a new strategic franchise agreement with The Ozone Group Phuket in March, which brought its 16th brand in Asia Pacific. This will see the launch of The Ozone Signature, A Registry Collection Hotel, the first Registry Collection Hotels in this part of the region in 2027.
“This year, we aim to strengthen our leadership position in the hotel franchising space. Wyndham is strategically expanding our presence across the Asia-Pacific region with an ambitious pipeline of new hotel signings and openings, aiming to cater to a diverse range of travellers’ needs and preferences,” said Joon Aun Ooi, president, Asia Pacific, Wyndham Hotels & Resorts.
Record year
The agreement follows a record 2023 for the world’s largest hotel franchising company where Wyndham Hotels & Resorts launched nine brands in eight new markets, signed 222 hotels and opened 158 new hotels.
These nine brands include Wyndham Grand, Wyndham, Wyndham Garden, Hawthorn by Wyndham, TRYP by Wyndham, Trademark Collection by Wyndham, Ramada Encore by Wyndham, and Howard Johnson by Wyndham.
This contributed to a 7.4 per cent year-on-year net room growth for the group, equivalent to 14,200+ rooms, according to its financial report.
In the popular island destination of Phu Quoc, Vietnam, the group debuted the largest of its two brands — the 1,399-room Wyndham Grand Phu Quoc and the 921-room Wyndham Garden Grandworld Phu Quoc.
The flagship Wyndham brand will make its debut in Singapore, taking over the 591-room Peninsula Excelsior Singapore. Currently undergoing refurbishment, it will be known as Wyndham Singapore.
The group also opened new brands in new markets such as the 163-room Hawthorn by Wyndham Dali Erhai Park in China’s Yunnan province, 271-room Wyndham Grand Busan Ijin by Songdo Beach, and 77-room TRYP by Wyndham Wellington in the business district of New Zealand’s capital.
“Every brand offers a distinctly different experience and is tailored to meet the dynamic and growing demand for experiential travel. At Wyndham, we have a global portfolio of 25 brands with 15 brands at play in Asia-Pacific region, this aligns perfectly with our mission statement of making hotel travel possible for all, our vision of expanding into new cities, introducing quality brands, and catering to the diverse needs of travelers in Asia-Pacific region,” said Ooi.
Looking ahead
This year, Wyndham Hotels & Resorts is continuing its focus on franchising to cater to the diverse needs and preferences of global travellers.
Its growing portfolio in the region also allows it to offer more options for the more than 106 million members of its Wyndham Rewards loyalty programme.
“The strong growth of our capillarity of hotel network coverage ensures that wherever our guests are going and whatever their trip objectives are, we will have a Wyndham-branded hotel waiting for them to either earn or burn their loyalty points,” said Ooi.
He added that the group maintains a “cautiously optimistic outlook on the travel and hospitality sector in the Asia-Pacific region” and that changing demographics and travel patterns such as an expanding middle class and increased digital engagement across all age groups will continue to contribute to demand for travel in the region.
Looking for a place to stay for your next trip? Book a Wyndham hotel on www.wyndhamhotels.com.
