Destination content technology provider Smartvel has appointed Jacqueline Ulrich as chief commercial officer (CCO).
In her new CCO role, Ulrich will lead the business development strategy, with the objective of expanding the travel tech start-up globally into new territories across international markets.
Ulrich has more than 20 years of experience in business development and sales areas, and her career has always been linked to the travel technology and hospitality sectors.
The Swede previously held senior positions in Amadeus, based in Madrid and Miami, and was senior vice president of business development EMEA in the multinational global travel technology provider Accelya.
