SALE of ancillary services by agencies have risen 85 per cent in 3Q2015 compared to the same period last year, according to data released by Amadeus, attributing the surge to efforts by OTAs.
Online agencies are fast becoming leaders in the merchandising market due to greater customer demand and as airlines increasingly allow ancillaries on GDSs.
According to Amadeus, 15 per cent of air bookings by OTAs include an ancillary sale, and that figure rises to 40 per cent for certain carriers. There are also three times more OTAs with integrated airline ancillaries this year compared to 2014.
In another report, airlines made a total of US$38.1 billion in ancillary sales in 2014, a year-on-year growth of 21 per cent, equating to $17.5 earned in revenue per customer.
