PHILIPPINES AirAsia (PAA) is set to embark on a new phrase of growth as it undergoes a repositioning this month and retires the AirAsia Zest brand, following the Securities and Exchange Commission’s approval for a single operating certificate for both carriers.
In 2013, AirAsia Philippines signed a strategic partnership with Zest Airways, which saw the latter rebranded as AirAsia Zest with a majority stake acquired by the former.
Joy Caneba, CEO of PAA, said the market repositioning involves greater attention on China, improving flight experiences and providing halal food on all flights to attract the Muslim market.
She added that PAA will be mounting flights from Kalibo to Guangzhou in 2016, with other parts of China and Taipei in the pipeline. Last month, PAA increased frequency on the Manila-Hong Kong route from four-times weekly to daily.
