MELIÁ Hotels International (MHI) has introduced a new programme, PengYou by Meliá, to better cater to its Chinese guests through staff training and adding of new services.
The PengYou initiative, which means ‘friends’ in Chinese, includes a Mandarin language training class for hotel staff, the acceptance of Chinese credits cards from Union Pay, and the availability of Chinese TV programmes and channels in all rooms. Additionally, minibar products and menus will feature items representative of the Chinese region and in-room materials will also be in Mandarin.
PengYou by Meliá will first be implemented in hotels across Asia-Pacific, as well as the Meliá Madrid Princesa and Meliá Barcelona Sarria in Spain, and the Meliá Nassau Beach in the Bahamas. Following which, the programme will extend to 80 other hotels across Europe including Spain, Italy, France, Germany and the UK.
As well, MHI hopes to achieve the China Outbound Tourism Quality Service Certification for its China-friendly hotels – the only accreditation recognised by the Chinese government and recommended by the Spanish Tourism Office (TURESPAÑA).
