AS anticipated, Sabre Corporation has rebranded all of its acquired Abacus assets in Asia-Pacific effective today.
Over 100 wholly owned and affiliated offices across the region will now operate as Sabre, with travel agency and supplier customers engaging with their local teams at Sabre Travel Network Asia Pacific and via an expanded corporate domain at www.sabre.com/apac.
Today’s brand change also coincides with Sabre’s acquisition of a third national marketing company, based in Malaysia to follow Singapore and Hong Kong. Abacus Distribution Systems (Malaysia) is now a wholly owned, integral part of one Sabre.
